We work to increase quality, and trade equality of natural cacao from farm-direct and contribute to sustainable cacao futures. We do this by inviting people from the whole industry to our nurseries and sharing our insights of the 10 core factors that are important to cacao. During this, we conduct in-situ genetic research, and practice the setup and management of a variety of cacao nursery and farming locations. Afterwards, we bring them to the market and sell them. We teach, as we learn, and learn, as we teach. It is a live classroom with real trees and trade, farmers and retailers.
The 10 core principles of what we develop, research and teach are:
We believe that by treating the entire industry to insights of itself, we can make the industry more fair. Until now, we have trained 600 people and literally increased the quality of natural cacao grown and traded, assured traders and buyers of improved markets and thus secured higher direct prices for farmers.
These are the types of people who participate in our academy: